How To Incorporate Social Media Into Your Internet Marketing Campaign
Social media is becoming increasingly popular and you need to add this platform to your current Internet marketing campaign to stay in touch with your audience. You should read this article to learn more about social media and how you can use this platform to improve your campaign.
You need to find out more about your customers’ needs and habits related to social media. Have your customers answer to surveys to find out which sites they use the most and how often they log in. Ask your customers how likely they would be to connect with their favorite brand on social media to assess their interest. Certain age groups or subcultures will be more interested than others in social media; you should use this platform only if you find that your customers use social media on a daily basis.
Create profiles on the social networks your customers use the most. You should add a few details about your brand and products on your profiles and use your logo as a profile picture. Explore the different features available to you and look for ways to use these features to promote your products. You could, for instance, use photo albums to create a catalog of your products or take advantage of the possibility to tag people in an update to have your subscribers tag you in their updates to enter a contest. Keep in mind that new features appear regularly. You need to stay up to date and look for ways to use these new features right away.
You should promote your social media marketing campaign as much as possible. Let people know you use these sites by placing links to your profiles on your website and in the signature of your emails or by adding social media logos on your business cards. Give people a good reason to connect with you on these sites, for instance by giving them a small discount if they subscribe to your Facebook update or by giving them a chance to win a free product if they subscribe to your tweets. Offer new incentives regularly and give examples of the kind of valuable content you will share with your audience on social media.
Use social media to stay in touch with your existing customers and get them to order products from you again. You should write new articles for your blog on a weekly basis and share links to these articles on social media. Take pictures of your new products or create videos to demonstrate these products. Share this content on social media along with links to your product pages. You should also use social media to share exclusive information about incentives you are offering such as coupon codes. Keep track of how many customers follow links you shared on social media before ordering a product by using a visitor counter.
You will get great results from your social media marketing campaign if you fully incorporate this platform into your Internet marketing campaign. Use the tips from this article and keep track of your results to make sure you are using efficient strategies.