As technology rapidly advances, all other aspects of life, such as the economy, education, and social interactions are pulled along with it; whether or not they are prepared for the change. A smart businessman will move along one step ahead of technology, predicting its next move and developing a marketing strategy that utilizes the advancements it produces. Many internet marketing efforts fail to adjust properly with sudden changes in technology because they place too much focus on the steps of the process instead of the underlying concepts themselves. This article is all about concepts that can evolve with time and technology, capable of making a powerful marketing strategy that survives months, years, even decades without failing.
Choose a target and stick with it; allow for the product to come second. When you build a product first, you are forced to choose a highly-specific group of individuals because your parameters are already set in stone and leave no room for error. Though, if the product does exist, an experienced professional can learn to ignore the specifics of some components to provide a more general ideal customer, but this approach is easier. Choose a target group broad enough that a change in technology will not completely separate their relationships. For example, a target group chosen after a new phone app has been developed is going to focus on smart-phone users. However, a target group chosen first may be football fanatics with a geeky side. In the end, the product is still a football app, but the second approach is mentally easier to manage and expand.
Step outside of the company outfit and communicate with customers wherever possible about aspects not-tied to the foundation of economics. For example, When you launch a blog, ask for feedback on your narrative tone or depth of your vocabulary. You will notice at times in your career that everything seems to be firing according to plan, your keywords are trending, your profits are up, but your losing interest and losing viewers. When you see these declining numbers, consider what aspects are in-play beyond the business and technology supporting it, such as literary technique, website design, or your view on certain opinions.
Unless you are operating entirely within the cloud or profit only from affiliate marketing, you will need to learn shipping and global economics. The small bakery on the corner would only improve if they purchased a warehouse and began shipping their cupcakes across the globe. Global economics and shipping should not be something you are afraid of, but rather a goal that you aspire to conquer. Global shipping has been around for thousands of years, it is a staple of a thriving economy, and it will always be around, regardless of how advanced technology may become.
You don’t need a time machine to go back and read these tips a second time because they will always remain true despite the month or year. Learning these core concepts of marketing teaches you how to succeed as a business instead of what’s succeeding at the moment.