If you own a traditional brick and mortar store, it really is in your best interest to also have a presence on the Internet. Creating a presence online is much cheaper than creating a physical store, so it really is worth spreading the word about both.
You can draw more attention to your business by sending out press releases online. This gets people interested in products or services that you offer that they otherwise would not have heard of.
Create a product feed. Product feeds are files that contain all of the information about products you offer. You can submit these files to directories online to help spread the word about your business.
You may be known locally as a respected business in your field, but chances are that your audience is still limited to the area that your business is based in. If you expand to the Internet, you open up to a potential audience that is much bigger. If you can manage to establish a reputation as a business that really knows what they are talking about online, you can draw in a massive amount of visitors. After all, one of the largest reasons people use the Internet is to be informed. If you can spread knowledge online, it will give you a great reputation and you may find that you will have many more online customers than brick and mortar ones.
A newsletter is a great idea for a business that is situating themselves on the Internet. By asking people to sign up (either online or via your brick and mortar store), you are essentially asking them to sign up to receive advertisements from you in the future. It also benefits the customer if you promise them discounts or other incentives for subscribing to your newsletter. By sending out an online newsletter, you encourage customers to give you their repeat business.
Not only should you be active on the Internet, you should really look into creating a presence on social media. Social media websites are websites that make it really easy for people to interact with their friends and family and they are massively popular. People on these social media websites also like to interact with different companies to give feedback. Another great thing about these social media websites is that they are set up so that users can share content usually with just a couple clicks. If you create interesting content, users can share your content. This makes your name show up on the feeds of their friends and family. If these people also find your content to be interesting, they can spread it even further by sharing it with friends. The possibilities with social media are almost limitless.
Now that you know how easy it is to get your business on the Internet today, there really is no reason to continue avoiding it. Get your company’s name out there to an entirely new audience by creating a strong web presence.