A Basic Walk-Through Guide to Facebook for Marketing on the Internet
If you are marketing on the Internet, having a Facebook page is essential for bringing in traffic. Although Facebook has been around for quite a number of years, you may not know how to begin using it. This article will show you step by step how to set up a Facebook account for Internet Marketing. You will need to learn more about actually using Facebook, but this article will give you the basics of setting up your account.
Begin by going to the website Facebook.com. This page will have “Sign Up” and some fields for you to fill in your information. On this page you will want to use your real name and business email. Do not use the business name to make your account. We will use pages to set up your business account. For now, real name and business email will do. Create a unique password that is complex enough that someone will not guess it and your account is secure. Then press the “Sign Up” button.
You will be then asked if you want to search e-mail contacts for friends already on Facebook. This is a critical step, search all of your email accounts so friends and customers know you are now on Facebook. When email contacts are found, you will be prompted to add them to your associates.
The next step you will be allowed to add some profile information in regards to your business and schooling. This is an excellent way to connect with clients and customers because your business will be displayed in your finished profile. Also, associates, connections and potential customers from your alma mater might discover you and your business and start working with you or buying from you.
After these steps are done, you will be asked to upload a photo. Even though this is a personal profile, it will be linked to your business. Make sure you upload a professional looking photo. At this point your personal profile is complete, but an email will be sent to you to confirm your account. Click on that email to verify your account and go back to Facebook to start your page.
Now, on the left hand side of your profile you will see a link to “Like Pages”; click on that. This takes you to a screen with a green button at the top that says “+ Create Page.” Click that to make your business page and you will be prompted to describe what you do or sell.
The next steps are very similar to making your personal profile. Facebook will guide you through. But for these steps, do not overlook any details. Add your business address and well thought out description of your business so that your page will be indexed with the top search engines. Add some photos of your business or products and remember to describe and title the photos to further help search engines index your page.
The final step will be adding some source of funding to your page. If you decide to use Facebook’s integrated advertising for your business, you will need to pay for the service. The rates on Facebook vary, but this is an excellent way to promote your business and is well worth the money.
You now have a business page for Facebook. There is much more to learn about it so be sure to read the Terms of Service, FAQ’s and Help sections of the website for more information on getting started.